Episode 31

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Published on:

6th Sep 2014

31. Does LinkedIn Advertising Work?

News

  • The way we receive invitation notifications has changed (see video below) I also mentioned 2 pieces of software to help with speedy messaging which were TextExpander for Mac or Phrase Express for PC.
  • Feature retirement - InMaps is the latest to be culled. Unfortunately it is now too late to get your map as the site officially closed on 1st September. Here is a Techcrunch article with more detail.
  • LinkedIn's new mobile app - Sales Navigator
  • New feature - You can now export all of your historical LinkedIn data. Get your step by step guide on how its done by completing the form below; 

Name *

First Name

Last Name

Email Address *

  • LinkedIn are considering easing their censorship policy for China. Article here
  • 57% of LinkedIn users are 'engaged' Read more here
  • 2 LinkedIn shareholders cash in by selling shares. Could this be a coincidence?

Tip

Jo Saunders has provided this weeks tip. How to withdraw a LinkedIn invitation.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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About the Podcast

Informed: the podcast for LinkedIn® users
A podcast for anyone interested in LinkedIn® best practice
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)

This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
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About your host

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John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.