Episode 455

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Published on:

14th Dec 2024

455. Interesting People - Louise Brogan

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REALLY know them?

Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.

This episode features the wonderful Louise Brogan, A much travelled LinkedIn™️ trainer with an IT background, a passionate feminist and advocate for small businesses.

We talked about the following topics

  • Growing up in Northern Ireland during the troubles.
  • Going to a school situated along the 'murder mile'!
  • Why she left Belfast to study in Scotland
  • How her travels have taken her around the world three times!
  • Her early career in IT support including working for a massive corporate and why she eventually joined the NHS.
  • Starting her own business and being risk averse
  • The impact of losing her Dad when she had a 4 week old baby
  • The advice she received which guided her towards social media training
  • The pivot from broad social media to specialist LinkedIn™️ training & the benefits that has brought
  • How she became a successful 'YouTuber' (over 2 million views) and why it attracts customers
  • How she once turned criticism into a successful LinkedIn™️ post
  • Being a feminist
  • Her passion for small businesses
  • Meeting the King! 👑
  • Being an empath in business
  • Whats on her happy list
  • A book recommendation

Louise is a talker...something we both have in common so I'm impressed that we managed to keep this recording to just over an hour!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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About the Podcast

Informed: the podcast for LinkedIn® users
A podcast for anyone interested in LinkedIn® best practice
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)

This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
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About your host

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John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.