Episode 49

full

Published on:

24th Jan 2015

49. Blue Collar LinkedIn

News

LinkedIn for blue collar? I think this is great news and fits with my idea of 'LinkedIn Local'.
Shapr. A new rival to LinkedIn? I don't think so but it does look interesting and solves the issue of keeping in touch with your closest contacts.
6 lessons we can take from the best company pages of 2014.
Its that time of year and when the dreaded 'Top profile buzzwords' article comes out. Journalist's love it...I think its tosh!

Commentary

Anonymous viewers. Universally unpopular but does it really matter?
Why I advise against reciprocal recommendations

Questions

Showcase pages vs affiliate company pages: what are best practices? Is it worth investing time and effort or will they end up going away like product pages?
ANS = An affiliated page is a company page that can be affiliated to a parent page. This can work for subsidiaries or acquired company's and might be useful when a division/subsidiary wants to have its own unique set of Showcase pages. Showcase pages are designed to create follower communities that are separate from the overall company followers, this works well when you wish to build a community around a brand or product type.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Next Episode All Episodes Previous Episode

Support Informed: the podcast for LinkedIn® users

A huge thank you to our supporters, it means a lot that you support our podcast.

If you like the podcast and want to support it, too, you can leave us a tip using the button below. We really appreciate it and it only takes a moment!

Support Informed: the podcast for LinkedIn® users

A

We haven’t had any Tips yet :( Maybe you could be the first!

Listen for free

Apple Podcasts Spotify RSS Feed

Show artwork for Informed: the podcast for LinkedIn® users

About the Podcast

Informed: the podcast for LinkedIn® users

A podcast for anyone interested in LinkedIn® best practice

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)

This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

Support This Show

About your host

John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.