Episode 90

full
Published on:

21st Nov 2015

90. Are you up for the LInkedIn Challenge?

News 

 



  • 3 charts that prove that LinkedIn is on fire! This article’s most interesting fact is the comparable rate of member/user growth amongst the three main social networks. 


  • Woman creates fake LinkedIn profile to give credibility to her Disney scam. This is a timely warning that we should all check that the listed employees associated to our company pages are legitimate. 

 


Commentary 


 



  • I have gathered more feedback about the new LinkedIn app from Android users and it seems to be universally disliked!  Whilst I can’t make a judgment myself yet, it does seem shocking that LinkedIn are still unable to produce an effective mobile app!


  • This week I enjoyed chatting with Sarah Santacroce about her LinkedIn challenge, which starts on 1 December.


  • Thanks also to Kate Lister for her voicemail stating her reasons for connecting with someone. Kate is a florist in Grimsby who wins business from her LinkedIn activities, I interviewed Kate in episode seven of my Winbusinessin podcast. 

Question 


 


This week I was asked a question that I regularly get when I am running training sessions and it’s always a tricky one to deal with so, on the spur of the moment I asked Sarah to help me answer it! 


“I have two businesses that are both applicable to LinkedIn so should I have two separate profiles or try to cover both within the same profile?” 


Have you checked out my YouTube channel yet? Subscribe for regular tips and tricks. Click here.


 


 

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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About the Podcast

Informed: the podcast for LinkedIn® users
A podcast for anyone interested in LinkedIn® best practice
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)

This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
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About your host

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John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.