Episode 99

full
Published on:

30th Jan 2016

99. Your LinkedIn Posts need you!

News

 

Commentary


 


With all this controversy about how LinkedIn reports its post views numbers and how it distributes published posts I thought I would share my thoughts on readership, distribution and engagement.


 



  • Build your audience by doing the following;



  • Write great content that your followers find interesting and useful.


  • Build a strong and diverse network


  • Ask people to follow you if a connection is not appropriate


  • Get more profile views via activity including auto viewing


  • Engage with other peoples content more, show people you are interesting.


  • Promote your posts by sharing them via image status updates on at least 5 occasions.


  • Promote you posts on other social media channels - Twitter, Facebook, Google+ etc

 


At the end of the day we should take responsibility for our own success with our posts and it is always most important to remember that engagement is more important than views.


 


Questions


 


1,


How do you add recommendations to your profile with the new messaging system? I previously added it from the message but this seems to have changed.


 


ANS = Yes this has changed. You can only manage recommendations from the desktop version on LinkedIn.


> Go to your profile and scroll down to recommendations.


> Hover over the section and click on ‘manage’


> You will see the received recommendation under pending where you can accept it and show it on your profile.


 


2, How do I move my main current position up to the top of my profile?


 


ANS = You can do this, provided both position are current (to date) by grabbing the ‘grip’ on the left hand side of the relevant position and dragging it up (see below)


 


You may also need to manually amend your headline in this circumstance because it will have changed automatically when you added the new position.


 


I will be covering more questions in my YouTube channel soon.


 

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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About the Podcast

Informed: the podcast for LinkedIn® users
A podcast for anyone interested in LinkedIn® best practice
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)

This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
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About your host

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John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.