Episode 154

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Published on:

18th Mar 2017

I know you…..

Welcome to episode 154, it’s been a tricky week this week, I had planned an interview with an Italian LinkedIn trainer to tackle the important subject of multi-lingual profiles but due to a combination of illness and power cuts, I had to postpone that!

Instead I decided to cover a subject I am very enthusiastic about - research, specifically researching people.

But first…..


Interesting Stuff I saw This Week


LinkedIn’s founder Reid Hoffman has been wondering what to do with himself since he found the the company he had a major stake in had been sold for $26.2B…..tough life! Anyway new parent Microsoft have come to the rescue and offered him a role on their main board. Personally, if I had $2.8B coming my way soon, I think I could find something better to do with my time! The Mission Continues: Joining the Microsoft Board


Mobile Update


LinkedIn have updated their mobile app. As is the norm, the app store information on the new update was full of interesting facts (note the contrast to Facebook)!


Instead we have to try to figure out the changes for ourselves although they did announce in their blog that the new version now has profile picture edit options;


There are some other notable changes. The ‘Me’ menu has disappeared….wait! I thought they redesigned the desktop experience to be more in line with mobile…but now they are dropping the Me menu from mobile?!!


This was how the menu looked before the update;


This is how it looks now


As you can see, the Me menu has been replaced with jobs (boo hiss!). So how do you get to the profile edit page? …You now have to tap on your profile pic, top left as shown above.


They have also improved the controls you have over your feed. Now when tapping on the edit link (see below) you get more options.


One of these options is ‘Improve my feed’


This isn’t new but it then provides another new option ‘Clean my feed’


I wonder how it decides who is high up on this list…perhaps it is those you have engaged with the least?


Have you noticed any other changes?


LinkedIn Warn Cheaters!


LinkedIn are sending out emails to users who they spot are logging into another persons account, this currently only seems to happen when they are a Sales Navigator or Recruiter Lite subscriber. I can only assume this means they are tracking IP addresses.


A listener sent me this screenshot of an email they received recently


I Know You…..Profile Research


There are so many things you can find out about someone from their profile. In this section I talk in more details about; Contact & Personal Info Summary Highlights Articles Activity Experience Recommendations Psychometric assessment - CrystalKnows.com


No episode next week (probably)


I think it’s likely that I won’t get an episode out next week as I will be networking and learning like crazy at the Social Media Marketing World Conference in sunny San Diego….can’t wait!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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About the Podcast

Informed: the podcast for LinkedIn® users
A podcast for anyone interested in LinkedIn® best practice
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)

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John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.