Episode 162

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Published on:

20th May 2017

LinkedIn Articles. What Can I Write About?

Welcome to episode 162, well I’m still standing!

I’m approaching the end of my second week standing and my legs and feet finally seem to be adjusting! I definitely feel a lot fitter and have more energy so I’m going to stick with it.


So this week I want to return too the subject of LinkedIn Articles (formerly known as published posts) because I sense that many people are holding back and the main reason for that is that they don’t know what to write about. So this week I’m going to go through my 12 point plan to removing LinkedIn writers block!


But first…..


Interesting Stuff I Saw This Week


LinkedIn are adding a ‘suggested summary’ to your profile and it sucks! This solicitor has one of the best LinkedIn profiles we’ve ever seen…Really?! Sham Uddin’s LinkedIn profile Is Facebook Replacing LinkedIn as the New Professional Network? Alerts Issue: A Listener sent me the thread of an issue they had with job alerts recently. I also think search alerts are playing up at the moment


Referral Request Posts


It seems as though some people are subversively misusing this type of post to generate leads!


It’s an interesting point, I have asked for referrals and it can be very effective but I have never thought of going back to say I had sorted it.


LinkedIn Article Writers Block


I was helping a client this week who was reluctant to write articles on LinkedIn. My advice is that; “Everyone should write an article on LinkedIn”


When pressed she admitted that the main thing blocking her was thinking of what she could write about. I think this is a pretty common problem so I have produced a 12 step approach to generating ideas for great LinkedIn articles. You can access the step-by-step guide by completing the form below


New Video recording and sharing Chrome extension.


Thanks to Darrel Griffin for highlighting this one. It’s free and works really well.


This week we have a voicemail question from Greg;


Firstly I have never tried it but I am sure you can have a Sales Navigator account as well as Recruiter Lite account. It would be cheaper than going for the full blown Recruiter account but probably unnecessary.


Let’s first exam why LinkedIn believe you need to upgrade to Recruiter. Below is a table explaining the difference and I have highlighted the advantages that are relevant to you


You could make an argument for the extra filters but I’m not convinced. Therefore it comes down to InMails. Do you really need 150 a month? If you need some more InMails you could always consider upgrading your basic account to one of the following premium accounts which would also be cheaper than Recruiter.


The question on whether Sales Navigator is the right option for you is probably answered in this post I wrote;


Sales Navigator Vs Recruiter Lite

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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About the Podcast

Informed: the podcast for LinkedIn® users
A podcast for anyone interested in LinkedIn® best practice
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)

This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
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About your host

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John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.