Episode 211

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Published on:

2nd Jun 2018

LinkedIn ProFinder

Welcome to episode 211, this week’s episode is dedicated entirely to understanding LinkedIn ProFinder.

I haven’t used ProFinder as it is currently only available to users in the United States so I found an experienced (and award winning) user who could tell us all about it.


Let me introduce Marjorie Kavanagh


What is LinkedIn ProFinder?


ProFinder is LinkedIn’s own professional service marketplace’ where users can search for freelancers, small business owners or interim executives who can provide expertise in a variety of specialist disciplines.


You can access ProFinder by going to the ‘More’ menu on LinkedIn desktop


Freelancers can apply to be accepted as a ‘Pro’ in up to 10 of the 140 categories available in proFinder. These are broken down into 17 broad categories.


Freelancers can apply to be accepted as a ‘Pro’ in up to 10 of the 140 categories available in proFinder. These are broken down into 17 broad categories.


How to become a ‘Pro’


To be a successful applicant your main LinkedIn profile must satisfy five key requirements; A good, professional profile photo Experience and a headline that reflects the categories you are applying for A clear summary that explains what you do Strong recommendations appropriate to your application Have published several articles relevant to your specialism


Once accepted, LinkedIn will create your ProFinder profile (you can’t amend this other then by changing your main LinkedIn profile).


Here is Marjorie’s profile;


You will then start to receive Request for Proposals (RFP). You are under no obligation to respond but you are advised to respond quickly as up to 5 ‘Pro’s will be sent the RFP and not all are sent at the same time.


What does it cost?


ProFinder is free for those who wish to appoint a Freelancer.


As a Pro, you get your first 10 RFP’s for free (not assignments, just proposals) after that you will need to upgrade your LinkedIn account to a Business Premium Account (currently $60/month)


The Process


As someone looking for services you can simply search for specific categories or go to an individuals page (strangely there is no link in their main LinkedIn profile). If you click on the ‘Get free proposals’ link in Marjorie’s profile it takes me to the same predetermined questions for the category I have selected and that RFP will also be sent to 4 other people (despite starting this process from her profile!)


If there are more than 5 suitable pro’s then the algorithm will select what it considers the best ones (presumably taking into account the number of recommendations).


As a pro you will receive a notification by email and in your ProFinder Inbox - this is separate from your main LinkedIn inbox and there is no other way of knowing you have an RFP (this is very poor design in my opinion).


There is currently not a mobile app for ProFinder.


When responding to an RFP you have to provide a cost estimation or hourly rate and indicate whether you are happy to provide a free 15 minute consultation. Following this you have up to 1500 characters to present your credentials - LinkedIn’s advice is that short and concise works best. You can include links which could be a video introduction or an example of your work.


LinkedIn do not require that a client indicate that they have appointed you so it is not currently possible for LinkedIn to assess how successful you have been with your RFP’s in addition your recommendations are from your main LinkedIn profile and not specifically related to your ProFinder work.


Summary


LinkedIn ProFinder offer a fantastic opportunity to wide range of small business owners and freelancers. There is no doubt that it is still a beta product and in just one conversation I can see several obvious improvements that could be made. ProFinder has been in existence for a couple of years now but there is currently no word from LinkedIn as to when it will be expanded beyond the US…if ever.


If you are in the US, I strongly recommend you check it out to see if any of the categories fit with your business. It could be a great way to outsource certain specialist projects and if you provide such services, an untapped lead generator!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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Informed: the podcast for LinkedIn® users
A podcast for anyone interested in LinkedIn® best practice
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

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The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

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John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.