Episode 156

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Published on:

8th Apr 2017

Multilingual LinkedIn

Welcome to episode 156, this week I finally get around to discussing how LinkedIn works across different languages and seeing as I know very little about the subject, I called upon my good friend Luca Bozzato to help out.

But first a few updates for you…..


LinkedIn have finally clarified the difference between article and post ‘views’


Article views have always been ‘real’ views (ie someone clicked on your post) whereas post ‘views’ are just page impressions, ie it has just appeared on someone’s homepage feed and there is no guarantee that anyone has actually read it.


I wrote an article this week about the increasing amount of images posted to LinkedIn that are the wrong size and are therefore getting badly cropped in the feed. The key thing to remember is that your images should a 3x2 ratio, ie 3 width and 2 height.


You can read the full article below; Get Your Image Right


I also had all kinds of issues getting the thumbnail for the article to look right in my profile. Plenty of attempts and failures later, I finally worked out that the middle 3rd (horizontal) go the cover image is what is visible in the thumbnail.


Something interesting I saw this week….


Who Has the Best (and Worst) LinkedIn Profile Photos?


So who would have guessed that Chile would have the best profile pics?!


This gave me the perfect excuse to re-test my score with Snappr now that I have a new profile, previously in episode 145, I found I had a rather disappointing score of 64 but I’m delighted to see a big improvement!


LinkedIn Languages with Luca Bozzato


I was delighted to welcome Italian LinkedIn expert Luca onto the show to share his knowledge, click on the image below to view Luca’s profile.


Some highlights of our chat 10 million users in Italy LinkedIn is growing in popularity in Italy 24 languages are currently supported You can create multiple profiles for each language, this is not translated by LinkedIn but written by you. This allows the member to create different content in their profile, specific to each country/language. This is much better than a Google translation which can look unprofessional. Be careful to check your profile on mobile because the language is dictated by where you downloaded the app.


Please feel free to get in touch if you have any further question about multi-lingual profile


A great question this week from Stan Robinson;


Q- Is it possible to duplicate a saved search in Sales Navigator?


ANS - This is a great question and the answer is that it can be done but not by duplicating a saved search directly. The workaround is to do the following;


Go to the saved search you wish to replicate & amend Click at the top to reveal the full result (only new ones show initially) Now ‘view all filters’ to alter in line with the adjustments you wish to make Click on Save search on the left Give this search a new name.


 

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This show was created by the original host of the show, Mark Williams.

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About the Podcast

Informed: the podcast for LinkedIn® users
A podcast for anyone interested in LinkedIn® best practice
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)

This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
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John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.