Episode 223

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Published on:

8th Sep 2018

New Groups Have Arrived

Thanks for all your feedback from last weeks episode about a wishlist for the new design of groups, well we didn't have to wait long did we? Well, to be more precise some of us do need to wait longer (myself included) to be able to play with the new design but on Tuesday this week, LinkedIn started rolling out their long-awaited new design that they are hoping can reinvigorate this much-maligned area of LinkedIn.

More about new groups later but first.


Interesting Stuff I Saw This Week

Very little news about LinkedIn this week apart from the following article that I saw in multiple places


The US accuses China of 'super aggressive' spy campaign on LinkedIn 


  New Groups Design

I told you it was going to happen this week, didn't I?!


New groups have started rolling out and several people have been in touch to share their thoughts. I'm really frustrated to not be included in the early stages of the roll-out. I know these things are supposed to be random but I also know that they can add people to the rollout if they wish and it seems more than rude to not include people who have given up their time to assist with the evaluation of groups. Many people travelled to locations across the world to participate in the research that LinkedIn has undertaken at their own cost. LinkedIn have ignored many of these people and not included them in the early roll-out...Ignorance or incompetence? Probably a bit of both in my opinion!


Fortunately, my good buddy and fellow LinkedIn trainer Greg Cooper has got the new design so I called him up for a chat to get his perspective.


Here's what's new (so far)


  • The design is a replica of the homepage feed

  • Access is still via the Work menu

  • 'Todays highlights' page has gone, replaced with your list of groups. This list can only be scrolled through and not re-ordered

  • Native video posts

  • Editing posts - you can edit posts that you've published

  • You can now manage your group from the main mobile app

  • You can still search for members by name and message them but no introduction of keyword search.

  • #communities are on the left, not sure how these fit with groups?

  • Announcements have not returned

  • Comments can be replied to in a thread

  • Images can be added to comments

 


The overall sense I get is that they are moving much control away from group managers. It would appear that the roll-out will be fast in that one internal staffer has stated that it will be completely rolled out this month

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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Informed: the podcast for LinkedIn® users
A podcast for anyone interested in LinkedIn® best practice
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

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John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.