Episode 159

full
Published on:

29th Apr 2017

Video on LinkedIn. We can't rewind we've gone to far…..

Welcome to episode 159, following my trip to Social Media Marketing World something has been bugging me…..video! I saw so many people broadcasting live video and recording short snippets plus many talks on the subject, I realised that I really needed to ‘up my video game’ and more importantly I realised that LinkedIn users generally need to use video content more.

So that is the subject of this weeks episode but before I get into that……


Interesting Stuff I Saw This Week


LinkedIn hits 500 million members Interesting to see the average number of connections stats. They are lower than I thought but on reflection, with only 22% of members active on LinkedIn it’s probably about right. I would love to see the number for active users.


Check Out the New Podcast Hosted by Reid Hoffman with the most annoying name ever! Check out AJ Wilcox’ article: LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B Microsoft plans summer CRM war opener against Salesforce


Video


A big thanks to Una Doyle-Love for coming on the show to share her knowledge of video.


Una mentioned using a light that simply clicks on top of your phone such as the one at the below link; http://amzn.eu/6pt4I9K


She also mentioned headphone extension cables such as this one; Hama Headphone Extension Cable - 3.5mm Jack Plug


and a selfie stick such as the one below; Bluetooth Selfie Stick, Mpow iSnap X You can get Una’s FREE Guide: ’21 Tools to Increase Sales’ at this link; http://www.creativeflow.tv/21tools


Where video can be used on LinkedIn Profile - media under current experience. Articles. A section of an article could be an embedded video. Posts. When you share from YouTube (as opposed to pasting the link into LinkedIn) the video will autoplay in the feed, this increases view rates because it is effectively like a ‘moving image’ post. Sound will not play automatically though so if you are talking to camera you might want to consider adding subtitles but it doesn’t have to be a video of you, an easy way to make a video of pictures and moving words is to use Powerpoint and save your presentation as a video and upload it to you tube. Here is an example I made for this episode


Messages. I am most excited about this way of using video because video messages are so much more powerful and effective. When some one receives your video on their mobile app (tip - send it in the evening or at the weekend if you want them to see it on their phone) it looks like this;


See below for a couple of simple examples of videos I made today, the first one was taken on my laptop and took about 4 minutes and the second one was taken on my iPhone and took even less time

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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About the Podcast

Informed: the podcast for LinkedIn® users
A podcast for anyone interested in LinkedIn® best practice
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)

This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
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John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.