Episode 150

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Published on:

18th Feb 2017

When or What? What matters most for content?

Welcome to episode 150, that seems like a pretty good milestone to have reached but I think the main celebration will be at number 200!

Something interesting I saw this week


Well there hasn’t been much news at all this week, it seems everyone is so pre-occupied with the new desktop design (which I am trying to avoid covering in this episode).


LinkedIn did announce that they had re-vamped their premium accounts, I’m not sure they have changed much to be honest and Business account holders are still getting a raw deal but there are a few changes worth noting, especially to the jobseeker account which is now called ‘Career’.


Here is the article; What’s New With LinkedIn Premium?


Coaching


If you are interested in a one to one coaching session or just want to have ask for some quick advice, you can book a free 15-minute consultation with me at; https://mrlinkedin.youcanbook.me/


New Book - I need your help


I’m starting to research the topic of online relationship building a communication for a book I will be writing. Please drop me a line to mark@linkedinformed.com if you have any examples of good or bad online communication.


Social Media Content. What matters most - When or What?


I read a great article this by Jay Baer that really got me thinking about what matters when posting content on LinkedIn.


The Truth About How Often To Post In Social Media


I did some vary crude research myself on 6 posts I did last week on LinkedIn.


 


Jay makes some great points but I also think that consistently high engagement will lead to more people seeing your posts initially (before the algorithm can judge how interesting it is).


His main advice is spot on; “Post when you have something to say”


I would just add - also at the right time, with an image and ask a question!


 


Lars asked via voicemail which browser I thought worked best with LinkedIn. I use Chrome mainly but I have a feeling that LinkedIn behaves better in Firefox these days. I like Chrome because of the various extensions I use but LinkedIn don’t approve of extensions so perhaps that is why they favour Firefox. Of course that all might change when Microsoft gain more influence!!


The second question was regarding viewing the activity stream of followed companies in the new UI.


This is a bit crazy and complicated to explain so I made a video to explain


 

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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About the Podcast

Informed: the podcast for LinkedIn® users
A podcast for anyone interested in LinkedIn® best practice
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)

This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
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About your host

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John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.