Episode 95

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Published on:

2nd Jan 2016

95. 5 Things To Make 2016 Your Best LinkedIn Year Ever

Welcome to episode 95 and more importantly welcome to 2016!

News

 

A quick review of the main events of 2015


 



  • The biggest story of the year involved Barrister Charlotte Proudman rebuking a senior solicitor for complimenting her on her LinkedIn profile picture. This story went global and is still being debated by many people today.


  • 2015 was the year when ordinary LinkedIn users really took to publishing posts.


  • LinkedIn made a significant attempt to improve groups, upsetting many users, especially group managers in the process

 


Winbusinessin Podcast


We are now in season 2 of my other podcast which focusses on social selling and business development on LinkedIn. On Tuesday we will be releasing episode 3 which is an interview with Christoph Trappe, a storytelling expert as part of our focus on content marketing.


 


Why not subscribe to the show on iTunes or go to Winbusinessin to listen to the first 2 episodes?


 


Commentary


 


Here are 5 things you can do this year to make 2016 your best LinkedIn year ever!


 



  2. Refresh your profile.



  6. Perhaps now is a good time to get a new profile picture


  9. Revamp your headline. The new mobile only initially shows the first 68 characters of your headline so consider updating it.


  12. Update your summary to express your goals for 2016, this is a great way to show people that you are actively using LinkedIn.


  15. Produce more content.



  19. Commit to writing more content, either LinkedIn posts or blogs on your own website.


  22. Consider producing video content, I am focussing on developing my Youtube channel this year.


  25. Perhaps this year could be the time to start producing radio content? If you want to start your own podcast I can highly recommend this free tutorial series.


  28. Engage more with updates on your homepage.



  32. Take more notice of your home page stream


  35. Look for opportunities to comment


  38. Try to comment rather than ‘like’


  41. Cull your connections!



  45. Take a look at your list of connections and disconnect from this that are no longer relevant and hide the updates those who post irrelevant content.


  48. Disconnecting is easy, simply click on the link as shown below on their profile. They will not be notified.


  51. Get out more!



  55. Make the effort to go and meet some of your connections. If you have developed a relationship online, why not take it to the next level by arranging to meet them in person.


  58. Take a look at what conferences or networking events you can attend this year and use the opportunity to grow your network.


Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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About the Podcast

Informed: the podcast for LinkedIn® users
A podcast for anyone interested in LinkedIn® best practice
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)

This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
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John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.