Episode 96

full
Published on:

9th Jan 2016

96. Would you put your hand in the fire….If LinkedIn asked you to?

The bizarre behaviour of LinkedIn users!

Welcome to episode 96. Christmas seems a distant memory and I am very much into the swing of things again now.


News

 


LinkedIn Publishing. What happens ‘post a post’!


 


Really interesting and revealing LinkedIn post from LinkedIn top publishing man Daniel Roth about what happens when you press ‘publish’ on your new LinkedIn post.


Key points for me are;



  • LinkedIn now accept that it’s OK to connect with someone you ‘want to interact with’ rather than insisting you must ‘know them well’.


  • A post always appears on the home page feed of ALL of your connections presumably at the time it is posted (timing is therefore very important).


  • An algorithm filters out suspected spam by looking for keywords associated to jobs or events. These posts do not trigger a notification.


  • Notifications are only posted to ‘strong connections’ determined by leveraging the connection strength score from the LinkedIn cloud service. Cloud service maintains connection relationships between members. This must be based on activities (profile views, messages, post/update/group interactions) and similarities (industry, company, groups etc).


  • Quoting your post to  tip@linkedinpulse on Twitter will increase your chances of getting into a channel.


  • There are now 66 Pulse channels including new country / location ones.

 


Winbusinessin Podcast


Next Tuesday’s new episode will be covering the 5 essential skills for creating great content;


Writing - People - Video - Audio - Visual


 


Why not subscribe to the show on iTunes or go to Winbusinessin to listen to the first 2 episodes?


 


Commentary


Are we lazy or just very reactive with LinkedIn?


 


Why are LinkedIn users so keen to use canned responses such as ‘great post’ or ‘Congrats on your anniversary’?


I think it looks terrible but that isn’t really my point, I’m more interested in why these messages seem to work so well. Any suggestions please leave a voicemail or email me at mark@linkedinformed.com


Suggested replies (such as I see when using Googles ‘Inbox’ app) are highly effective and useful but LinkedIn’s version seems very crude - yet clearly popular!


Finally I am still keen to gather more ideas for episode 100 (it’s fast approaching). Is there someone you would like me to interview? Perhaps a previous guest or someone who you have heard on another podcast.


Drop me a line at mark@linkedinformed.com

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Next Episode All Episodes Previous Episode

Support Informed: the podcast for LinkedIn® users

A huge thank you to our supporters, it means a lot that you support our podcast.

If you like the podcast and want to support it, too, you can leave us a tip using the button below. We really appreciate it and it only takes a moment!
Support Informed: the podcast for LinkedIn® users
A
We haven’t had any Tips yet :( Maybe you could be the first!

Listen for free

Show artwork for Informed: the podcast for LinkedIn® users

About the Podcast

Informed: the podcast for LinkedIn® users
A podcast for anyone interested in LinkedIn® best practice
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)

This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
Support This Show

About your host

Profile picture for John Espirian

John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer and consultant who specialises in LinkedIn best practice for individuals, small businesses and corporates. I wrote the personal branding handbook Content DNA, I founded the Espresso+ online community for small business owners and I'm the creator of the UK's original independent conference on LinkedIn best practice, UpLift Live.